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AI修图成酒店宣传主流方式？律师分析_我的网站

A |           　　1元就能“美化”，200元能“换外景”      　　用AI修图成了酒店宣传的常用方式      　　近日，有网友称其通过某旅游平台预订广西阳朔一家酒店后，发现宣传图片与实景差距明显。    A peculiar phenomenon has been observed by a number of people in the sky near San Diego on Monday evening, leaving quite a few witnesses baffled by what they saw.,The phenomenon in question appeared to be a group of mysterious lights that were seen floating above the ocean in the San Diego area.,A number of people shared videos of what they saw on social media, wondering aloud what those lights actually were.,“Orange lights disappearing in the sky. Seen by Tijuana and could see them again by the ocean going towards DT San Diego,” one social media user tweeted.,It’s still happening, going on about an hour now. Multiple floating lights over the ocean. Very still, very bright. Orange, reddish light. Patterns of 2, 3, 4, 5, and 6. #ufosandiego #SanDiego #UFO #ufotwitter #UFOSightings #ufosighting pic.twitter.com/JAuIjcvs32— gabegunlock (@gabegunlock) June 28, 2022,“Can someone tell me what these lights are floating in the San Diego sky?” inquired another.,Can someone tell me what these lights are floating in the San Diego sky ⁦@fox5sandiego⁩ ⁦@KUSINews⁩ #UFO #SanDiego pic.twitter.com/afRZ2meRRZ— Reign Maker (@Reign_Maker) June 28, 2022,And yet another social media user mentioned seeing “planes landing at San Diego International that were flying below the lights”.,Fox 5, however, reveals that that the lights likely weren’t mysterious after all, as San Diego Police Department’s watch commander said “lifeguards believe it is flares in use for a military exercise.”。该网友称，酒店的房间对着一处大型工地，白天还有施工噪声。在官方酒店相册中，酒店泳池周边却被“画”出一条河，楼顶多出凉亭等建筑。网友投诉后，两张楼顶照片被撤下，但当时的封面及详情页中仍有其认为经过处理的图片。酒店前台告诉记者，平台从今年3月起已在“订房必读”中提示对面施工，“只是字不是那么大”。对于宣传图如何制作，前台表示并不清楚，将转告酒店经理。截至发稿，记者尚未收到进一步回复。     　　同日，记者还向该平台提供了另一家当地酒店的图片线索。平台客服张主管回电称，平台接到反馈后，已分别联系两家酒店各自的业务经理，由业务经理与酒店经营者核查、沟通。

B | 目前，两家酒店均已从后台删除部分被质疑“P过头”或AI痕迹明显的图片。     　　张主管转述，其中一家酒店称曾将宣传图片放入“豆包”中进行美化。她表示，商家上传图片后，通常先由系统审核，系统未通过时可能进入人工审核。网友此次反映的图片此前“应该是系统通过的”。平台已把问题反馈给负责审核的产品部门，希望系统识别到明显AI痕迹或过度美化后，不再直接放行，而是先判定不通过，再由人工复核。     　　记者在某线上交易平台以“酒店图美化”“酒店精修图”等为关键词搜索发现，酒店、民宿图片处理已成为一项价格低、分工细的生意。部分商品页面标价低至1元，商家列出的服务价格则从每张数元到200元不等：基础精修一般为10元至15元，合成精修为20元至50元，门头照、建筑外景效果图收费可达50元至200元。

C |      　　记者注意到，不少商家将“阴天换晴天”“灰暗天空变成蓝天白云或夕阳”作为卖点，并称AI修图已经成为酒店宣传的主流方式。     　　给照片适当提亮、校正色温、整理床品，通常不会改变观众实际体验。争议往往出现在是否可以“无中生有”：房间里的污渍被抹去，狭窄空间通过广角镜头显得宽敞，普通窗景被换成山景、河景，周边道路、工地和建筑也从画面中消失。     　　江苏禾顺律师事务所律师庄志翔表示，《消费者权益保护法》规定经营者提供的商品或服务信息应当真实、全面，不得作虚假或引人误解的宣传;同时也明确服务内容、形式、质量等信息与实际情况不符，并对购买行为有实质性影响的，可构成虚假广告。

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